Analytics Dashboard Guide

The GetFree Analytics Dashboard provides comprehensive insights into how users are discovering, claiming codes for, and engaging with your app. This guide helps you make data-driven decisions to optimize your campaigns.

Dashboard Overview

Accessing Analytics

1. **Log in** to your developer dashboard 2. **Select** your app from the app list 3. **Click** "Analytics" in the sidebar 4. **Choose** your date range and metrics

Key Performance Indicators (KPIs)

Your dashboard displays these core metrics at a glance:

• **Total Views**: How many times your app listing was viewed

• **Code Claims**: Number of promo codes claimed by users

• **Conversion Rate**: Percentage of viewers who claimed codes

• **App Downloads**: Clicks through to app stores (tracked when possible)

• **Reviews Received**: User feedback and ratings

Metrics Explained

Discovery Metrics

**Views Breakdown**

• **Total Views**: All views of your app listing

• **Unique Views**: Views from individual users

• **Source Views**: Views broken down by source (browse, search, featured)

• **Geographic Views**: Views by country/region

**Traffic Sources**

• **Browse**: Users browsing categories

• **Search**: Users who found your app through search

• **Featured**: Views from featured placements

• **Direct**: Users who visited your app directly

Engagement Metrics

**Code Claims**

• **Total Claims**: All codes claimed

• **Claims per Day**: Daily claim volume

• **Claim Rate**: Claims ÷ Views (as percentage)

• **Claims by Platform**: iOS vs Android breakdown

**User Actions**

• **Upvotes**: Number of upvotes received

• **Comments**: Discussion participation

• **Shares**: Social sharing activity

• **Favorites**: Users who saved your app

Conversion Metrics

**Redemption Tracking**

• **Claimed Codes**: Codes assigned to users

• **Redeemed Codes**: Users who actually used the code

• **Redemption Rate**: Redeemed ÷ Claimed (as percentage)

• **Time to Redeem**: Average time between claim and redemption

Time-Based Analysis

Daily Performance

**Views and Claims Chart**

• **Date Range**: Select custom periods (7, 14, 30, 90 days)

• **Comparison Mode**: Compare different time periods

• **Trend Analysis**: Identify patterns and anomalies

• **Peak Times**: Discover when users are most active

Weekly and Monthly Trends

**Week-over-Week Comparison**

• **Growth Metrics**: Percentage changes week to week

• **Seasonal Patterns**: Identify weekly recurring trends

• **Campaign Impact**: Effects of specific campaigns

• **Benchmarking**: Compare to category averages

User Demographics

Geographic Analysis

**Top Countries/Regions**

• **Country Breakdown**: Views and claims by country

• **Regional Performance**: Conversion rates by region

• **Localization Opportunities**: High-performing regions

• **Market Expansion**: Untapped geographic potential

Device and Platform Analysis

**Platform Distribution**

• **iOS vs Android**: Performance by mobile platform

• **Web vs Mobile**: Desktop vs mobile user behavior

• **Device Types**: Phone, tablet, desktop breakdown

Optimization Strategies

Data-Driven Improvements

**Conversion Rate Optimization**

• **A/B Testing**: Test different headlines, descriptions, screenshots

• **Landing Page Optimization**: Improve listing presentation

• **Offer Refinement**: Adjust promo code offers based on performance

• **Call-to-Action Optimization**: Improve claim button visibility and messaging

**User Acquisition Optimization**

• **Targeting Improvements**: Focus on high-performing demographics

• **Timing Optimization**: Launch campaigns at optimal times

• **Channel Optimization**: Focus on best-performing traffic sources

• **Budget Allocation**: Shift resources to highest ROI activities

--- Your analytics dashboard is a powerful tool for growth. Regularly review these metrics, test optimizations, and use data to drive your user acquisition strategy. **Manage Promo Codes** **Submit Your First App** **Featured Placement Options**